BENETEAU ROADSHOW SPRING 2021: a triumphant European roadshow!
Last spring, the BENETEAU teams travelled throughout Europe meeting up with recreational boaters. Despite the challenge of travelling during a period marked by health restrictions, the roadshow nevertheless managed to visit 5 countries, covering 7,396 km in all and welcoming close to 2,000 visitors at the various sites.
Thanks to a flexible approach and with the support of our network of BENETEAU dealers, we were able to meet up with current and future clients as close as possible to their actual sailing area. This gave them an exceptional opportunity to discover the flagship models in our sailboat and motorboat ranges, which were exhibited both ashore and afloat. Sea trials were also organised at various stages of this ROADSHOW.
Bruinisse, Ginesta, Rome, Saint-Gilles-Croix-de-Vie, Lorient and Stockholm were the 6 key events in this spring roadshow.