The "Sea Drive Concept"
at the Nautic
Peugeot & Bénéteau imagine an intuitive connected steering station
On Saturday 2 December, BENETEAU and PEUGEOT unveiled the result of a unique collaboration at the opening of the Nautic boat show in Paris. Global leaders in their respective industries, the two brands have combined their innovative technological know-how and forward thinking to create a pioneering steering station. Luca Brancaleon, General Manager of BENETEAU and Jean-Philippe Imparato, General Manager of PEUGEOT, presented on the Beneteau Motorboat Stand the “ Sea Drive Concept” project to the media – an innovative boat console resulting from Ship Control technology ® by BENETEAU and PEUGEOT’s successful expertise with the i-Cockpit®.
Cathal Loughane, General Manager of the Peugeot Design Lab, invented and designed the demonstrator.
Hervé Gastinel, CEO of Beneteau Group and Annette Roux attended the press conference.