A retrospective view of the Avant-Première: BENETEAU x Alpine, an exclusive experience that link the sea and the road
From August 29th to 31th, 2025, the Antibes Yacht Club hosted the Avant-Première, an exceptional event that merged the worlds of BENETEAU and Alpine for the first time in a unique and combined customer experience.
Over a three-day period, yachting and automobile enthusiasts were given the opportunity to immerse themselves in the world of Sport Premium in the sophisticated and exclusive setting of the “Quai des Milliardaires”, an iconic location on the French Riviera.
A high-end partnership
- August 29th and 30th were dedicated to BENETEAU, with private sea trials onboard the Gran Turismo 35 and the Gran Turismo 40 Alpine limited edition series, the embodiment of the new generation of Crossover Express Cruisers.
Yachting enthusiasts were able to step aboard the BENETEAU x Alpine yachts, symbols of the collaboration between performance and elegance. On this occasion, guests also had the opportunity to steer an Alpine, a way to extend the experience on the road and to to bridge the gap between the two worlds.
- On August 31st, Alpine was in the spotlight with a preview presentation of the A390, a new 100% electric fastback sports car, as well as test drives of the iconic A110 and the A290, a 100% electric sports city car. Alpine's guests were also able to extend their experience at sea by taking part in sea trials onboard the yachts born from this collaboration. It provided car enthusiasts with a unique opportunity to discover the nautical dimension of this partnership.
This collaboration enabled a synergy between two iconic brands that share the same performance, design and elegance values. Visitors enjoyed a personal welcome, tailor-made tours and test drives, as well as an immersive experience combining navigation and sporty driving.
The Avant-Première was a great success, which reflects the growing interest in cross-disciplinary, high-end events. The BENETEAU and Alpine teams look forward to offering new exclusive experiences in the coming months.
Published on 06.09.2025