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Creating products with a strong message, lines, emotion and direction.  

NEW EXPERIENCES

Both a design office and studio, Style & Design encompasses every new product development stage, including the manufacture of prototypes. The Style & Design designers combine aesthetics and technological performance, focusing in their projects on style and innovation, without ever losing sight of the new experience a new product should elicit for its user.

Mainly aimed at luxury, the aviation or car industries, the office still works with private clients to personalise their goods. When they met with Beneteau, in 2010, this gave rise to the new flyer range: a first step in the nautical industry that had a lasting effect on traditional outboard motorboat codes and their development. 

Romain Chareyre : We are a team of 120 people at Style & Design. Designers, conceptual designers, modellers, experts in plastics technology, sheet metal formers, and painters, all passionate about their work, combine their expertise to give birth to new concepts with high added value. We offer a pragmatic and efficient development based on the combination of design and functional experimentation. We can also confirm how ergonomics, use and design operate in reality. Outside of the Beneteau project, one of my favourite projects was a confidential one that we developed for an airline. Our role was to redefine and revisit the passenger experience in business class and make significant developments. It was up to us to redefine travelling while respecting layout restrictions. It was a triple technical, stylistic and functional challenge. This is the kind of general project that we like that has the real ambition of gaining market shares for our client. We were able to develop a new design approach that we have been able to adapt to other clients in other fields.

events

FLYER

Consulted in 2011 for the creation of the new flyer range, Style & Design immediately chose to create a strong identity. The concept of three deck plans for the same hull resulted in the creation of 10 highly innovative models from 5 to 8 metres.   

Romain Chareyre : The Flyer 8 SPACEdeck, the most recent addition to the range, shown at the Nautic 2015, is one of my favourites. Defining a boat of this size in this segment enabled us to make the best use of the range concept: spacious, convivial, functional, and with a very distinctive style. The Flyer range had to stand out to create a unique experience for the user. My favourite Flyers are the 5.5 SPACEdeck, for its fun yet functional appearance and the 8.8 SPACEdeck, because it allowed us to fully express the Flyer spirit. Opposites attract! 

Conceptions

Flyer 5.5 SPACEdeck

Flyer 5.5 SPACEdeck

The flyer 5.5 SPACEdeck is an astonishingly spacious and uncompromising dayboat carrying 6 people on board for a wide variety of programmes. She is easy to transport on a trailer and features lots of options that make this a very personal outboard speedboat.

Flyer 5.5 SUNdeck

Flyer 5.5 SUNdeck

Smallest of the dayboat range alongside the SPACEdeck version, the Flyer 5.5 SUNdeck has everything a bigger boat would offer. Her driving console is similar to that of the Flyer 6.6 and she carries up to 6 people on board. Comfort on board is remarkable for this size of boat.

FLYER 6 SPACEdeck

FLYER 6 SPACEdeck

Versatile and sporty, the Flyer 6 SPACEdeck has all the successful developments introduced on the larger boats of this new generation. The smallest of the line, she is the ideal day boat for anyone who loves simple, affordable, and convenient first-class multi-programme boating. 

Flyer 6 SUNdeck

Flyer 6 SUNdeck

The Flyer 6 SUNdeck is the perfect little powerboat for quick get-away trips to sea!  Easily towable with intelligently designed spaces, up to 6 people can enjoy a ride in this outboard-powered boat.  

Flyer 6.6 SPACEdeck

Flyer 6.6 SPACEdeck

The epitome of an ‘Open’ boat, the Flyer 6.6 SPACEdeck is an innovatively designed dayboat with a completely open deck. Her ergonomics and the central driving position have been through very carefully to optimise all the features on board.  The wonderful amount of space allows up to eight people on board.

Flyer 6.6 SPORTdeck

Flyer 6.6 SPORTdeck

The Flyer 6.6 SPORTdeck is an outboard engine sportboat full of insolent youth and designed for pleasure and sensations. Perfectly balanced, whatever her speed and the distribution of passengers on board, this original dayboat promises colourful outings in complete safety.

Flyer 6.6 SUNdeck

Flyer 6.6 SUNdeck

With a cockpit and an impressively large forward sun lounger, the Flyer 6.6 SUNdeck gives overp 50 m² to sunbathing. Inside, the cabin makes use of all the available space and allows you to spend the night on board this dayboat. Equipped with the latest generation of Airstep® technology, this outboard speedboat offers cruising comfort second to none.

Flyer 7 SUNdeck

Flyer 7 SUNdeck

Extremely agile, responding quickly, The Flyer 7 SUNdeck offers a smooth ride and some very enjoyable driving sensations.

Flyer 7 SPACEdeck

Flyer 7 SPACEdeck

Wakeboarding, surfing, fishing, bathing or lazing in the sun? With her striking looks, versatility and simplicity, the Flyer 7 SPACEdeck is the ideal solution for unlimited leisure activities.

Flyer 7.7 SPACEdeck

Flyer 7.7 SPACEdeck

The Flyer 7.7 SPACEdeck is a dayboat for large families and stands apart for the exceptional availability of space. Certified to carry up to ten passengers, it offers incredible driving sensations and great safety underway.

Flyer 7.7 SPORTdeck

Flyer 7.7 SPORTdeck

The flyer 7.7 SPORTdeck is an outboard brim-full of character with an exclusive sporty-looking design. Her latest generation of Air Step® hull offers incredible driving sensations with a high degree of safety and maximum comfort.

Flyer 7.7 SUNdeck

Flyer 7.7 SUNdeck

The flyer 7.7 SUNdeck has an impressive level of comfort and carries up to 10 people on board.With her second generation AirStep hull this dayboat is very seaworthy and has a spacious cabin which allows you to prolong your trips to sea.

Flyer 8 SUNdeck

Flyer 8 SUNdeck

The Flyer 8 SUNdeck exceeds regular day boat standards by combining comfort, generous space and sensations. Its highly optimized design makes it the ideal boat for a weekend getaway. A decent-sized cabin lies beneath a large sunbathing area for lazing in the sun.

Flyer 8 SPACEdeck

Flyer 8 SPACEdeck

The surprisingly spacious Flyer 8 SPACEdeck is a joy to drive and to live aboard. Certified to carry 10 passengers, she is ideal for all day-boating programmes: bathing, picnicking on board, water sports or fishing trips.

Flyer 8.8 SPACEdeck

Flyer 8.8 SPACEdeck

The flyer 8.8 SPACEdeck carries to the extreme the concept of a range regularly ranked number one in trials and awarded internationally with numerous prizes.B8/C 11 certified, she carries up to 11 people on board with an excellent level of comfort and safety.

Flyer 8.8 SUNdeck

Flyer 8.8 SUNdeck

The flyer 8.8 SUNdeck is a distillation of technology combining exceptional performance at sea and an uncommon level of comfort.Built on second generation Air Step® hull, she will take up to 500 HP engine power and can carry up to 11 people.Driving is a real pleasure on this type of craft, since the Flyer 8.8 sundeck combines sensations, relaxation and safety to perfection.

Flyer 9 SPACEdeck

Flyer 9 SPACEdeck

Functional and ergonomic, the Flyer 9 SPACEdeck displays impressive modularity, fulfilling the expectations of anyone who enjoys boating, whether it is for sunbathing, water sports with friends, sharing a meal with family, or fishing.

Flyer 9 SUNdeck

Flyer 9 SUNdeck

Space on board the Flyer 9 SUNdeck is cleverly optimized and the previous generation's level of comfort improved. Boasting cutting-edge instruments and extra comfort, the pleasure of driving this boat is all about having a good time together in good company.

Flyer 10

Flyer 10

Flagship of the range, the Flyer 10 conceals a real live-aboard powerboat behind a dayboat concept. Stylish and sporty, this large outboard powerboat offers greater thrills and four large living spaces, for everyone to enjoy!