BENETEAU by Invitation 2023

From November 30 to December 2, 2023, BENETEAU opened the doors of its La Bégaudière factory in Saint-Gilles-Croix-de-Vie on France’s Atlantic coast for the very first edition of its exclusively private days, BENETEAU by Invitation.

Through this event, BENETEAU sought to present to its European customers and their dealers the various models from its sailing and motor yacht ranges, as well as the production tools that enable their creation.

"For many years now, we’ve wanted to welcome our customers to a special event to help them discover the DNA of our brand, the expertise of our teams and our industrial know-how."

Jean-François LAIR, BENETEAU Brand Director.

BENETEAU by Invitation takes on the challenge

By transforming a building dedicated to expeditions into a genuine boat show, BENETEAU was able to have 10 models on display and also have its team of experts (designers, sales teams, manufacture, products, partners, suppliers and more) available to all those attending to answer questions about the construction of a boat, from design right through to delivery.

Each visitor was able to take advantage of this in-factory experience, benefiting from VIP support including cars from the airport, catering available morning and evening, and a personalized welcome tailored to each visitor’s individual desires and projects.

A look back at the event on film

And in figures:

  • 3 days
  • 56 clients received
  • 16 dealerships represented
  • 10 boats on display

The adventure continues

Following the success of this first edition, BENETEAU will be offering a new edition of BENETEAU by Invitation towards the end of 2024.

In the meantime, if you’d like to meet our teams and benefit from personalized support in your purchasing project, we invite you to contact your dealer or to visit us at one of the boat shows BENETEAU is attending.

Published on 20.12.2023