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The "Sea Drive Concept"

at the Nautic

Blocs :

Peugeot & Bénéteau imagine an intuitive connected steering station

On Saturday 2 December, BENETEAU and PEUGEOT unveiled the result of a unique collaboration at the opening of the Nautic boat show in Paris. Global leaders in their respective industries, the two brands have combined their innovative technological know-how and forward thinking to create a pioneering steering station.


Luca Brancaleon, General Manager of BENETEAU and Jean-Philippe Imparato, General Manager of PEUGEOT, presented on the Beneteau Motorboat Stand the “ Sea Drive Concept” project to the media –  an innovative boat console resulting from Ship Control technology ® by BENETEAU and PEUGEOT’s successful expertise with the i-Cockpit®.

Cathal Loughane, General Manager of the Peugeot Design Lab, invented and designed the demonstrator.

 Hervé Gastinel, CEO of Beneteau Group and Annette Roux attended the press conference.

Published on 22.12.2017