The Gran Turismo 40 Makes Its Great Lakes Debut in Milwaukee

The Milwaukee waterfront provided a remarkable backdrop for the Great Lakes debut of the all-new BENETEAU Gran Turismo 40, hosted in partnership with CenterPointe Marine at Harbor House.

Customers, partners, and members of the local boating community gathered for an evening centered around life on the water, with the opportunity to experience the newest generation of Gran Turismo firsthand.

Against the skyline of downtown Milwaukee and the open waters of Lake Michigan, the setting offered an ideal introduction to a motor yacht designed to make every part of the journey more memorable.

Designed for Life on the Great Lakes

The Great Lakes offer a unique boating experience; open-water cruising, changing conditions, vibrant waterfront cities, and countless destinations that invite owners to stay out a little longer. The Gran Turismo 40 is exceptionally well suited to that lifestyle.

Its protected cockpit provides added comfort when conditions change, while generous social spaces create an inviting environment for time shared with family and friends. Designed to transition naturally from daytime cruising to weekends away, the GT40 offers the versatility to enjoy everything from a quick run along the shoreline to a longer journey across the lake.

Contemporary design, refined comfort, and confident performance come together in a boat created for owners who value the experience of the journey as much as the destination.

Bringing the BENETEAU Community Together

Events like this are about more than introducing a new model. They are an opportunity to bring together the people who make boating communities thrive. Throughout the evening, guests connected with the CenterPointe Marine and BENETEAU teams, explored the Gran Turismo 40, and shared their own experiences and plans for life on the Great Lakes.

The waterfront setting at Harbor House made the evening especially memorable, offering guests the chance to see the GT40 exactly where it belongs: on the water, surrounded by a community passionate about boating.

A New Generation of Gran Turismo

The Gran Turismo 40 represents a new expression of BENETEAU’s approach to express cruising, combining contemporary styling, thoughtful design, and spaces created around the way people enjoy their time on the water today. Its arrival on the Great Lakes marks an exciting new chapter for the range in the region. 

A special thank you to CenterPointe Marine for creating such a memorable evening, and to everyone who joined us in Milwaukee to welcome the Gran Turismo 40.

Here’s to many more remarkable moments on the Great Lakes.

Discover the Gran Turismo 40

Experience the newest generation of BENETEAU express cruising and discover a motor yacht designed for days that turn into evenings—and journeys that deserve to last a little longer.