As the episodes unfold, meet the men and women who bring our history to life and shape our future. Inspiring portraits, genuine testimonials, original stories and behind-the-scenes expertise... Discover BENETEAU in a new light, between heritage and innovation, passion and commitment.
A unique immersion into the heart of a Vendée-based company that has been redefing the boundaries of navigation for over 140 years, and continues to write its own history with you.
Some stories deserve to be told. Those of enthusiasts, who, day after day, put their heart, soul and talent into the same ambition: to make dreams sail. Through these episodes, they share their emotions, memories, pride, and challenges.
Inspiring stories, sincere encounters and moments of sharing... Let yourself be carried away by these authentic tales that are part of BENETEAU's soul.
Episode 1 | Jean-François Lair: The American Adventure
In this first episode, immerse yourself in the compelling story of how Beneteau expanded in the United States, told by Jean-François Lair, the brand director.
Episode 2 | Robert Chaffer : Timeless traveler
Discover the story of Robert Chaffer, Motorboat Product Manager at Beneteau, as he shares his 35 years of experience in the nautical industry.
Episode 3 | Jean-François Plantade: At the Heart of the Vendée Globe
Through the story of Jean-François Plantade, who is about to retire after 40 years with BENETEAU, we explore the deep connection between the brand and the Vendée Globe since its very first edition.
Episode 4 | Micah Lane: So Close So Far
At BENETEAU, our dealers are much more than representatives – they are passionate experts committed to delivering the same level of service worldwide.
Episode 5 | Valentin Moreau: Building Together
At BENETEAU, every new product is the fruit of collective intelligence. Improving a boat that already works is a real challenge: it requires listening, expertise and constant questioning.
Episode 1 | Jean-François Lair: The American Adventure
In this first episode, immerse yourself in the compelling story of how Beneteau expanded in the United States, told by Jean-François Lair, the brand director.
Episode 2 | Robert Chaffer : Timeless traveler
Discover the story of Robert Chaffer, Motorboat Product Manager at Beneteau, as he shares his 35 years of experience in the nautical industry.
Episode 3 | Jean-François Plantade: At the Heart of the Vendée Globe
Through the story of Jean-François Plantade, who is about to retire after 40 years with BENETEAU, we explore the deep connection between the brand and the Vendée Globe since its very first edition.
Episode 4 | Micah Lane: So Close So Far
At BENETEAU, our dealers are much more than representatives – they are passionate experts committed to delivering the same level of service worldwide.
Episode 5 | Valentin Moreau: Building Together
At BENETEAU, every new product is the fruit of collective intelligence. Improving a boat that already works is a real challenge: it requires listening, expertise and constant questioning.
At BENETEAU, our dealers are much more than representatives – they are passionate experts committed to delivering the same level of service worldwide.
Micah Lane, a dealer in Australia and world champion sailor, is a perfect example of this dedication. Despite the geographical distance from Europe, he remains closely connected with the BENETEAU teams and ensures that every client receives the brand’s signature excellence.
Discover how Micah bridges the gap between BENETEAU's European heritage and Australia’s dynamic sailing culture.
