2023 Miami International Boat Show: bringing dreams to water

The 2023 Miami International Boat Show on 15 - 19 February is an opportunity for Groupe Beneteau to report on the latest progress with its strategic plan and to once again set out the ambitions already unveiled to its international community in Cannes in 2022. Capitalizing on this platform, Groupe Beneteau shared its vision and mission: BRINGING DREAMS TO WATER.


As the largest boat and yacht show in the world, Beneteau took active presences at the show with an amazing fleet of 14 models, including 5 US premieres, which were the First 44, the Oceanis Yacht 60, the Swift Trawler 41 Sedan, the Antares 7 and the Flyer 8 Sundeck.


Groupe Beneteau held a press conference with the presence of over 40 journalists, sharing its vision and mission with the American market: BRINGING DREAMS TO WATER.

Branding excellence

Beneteau has successfully reinvented itself over the years by offering a wide range of products ”from pure racers to comfortable cruisers”. Beneteau recently has launched the new Oceanis Yacht 60, targeting the high-end cruiser market, as well as the sustainable First 44e, the new trend-setter model.

Engaged CSR approach: B-Sustainable

Groupe Beneteau has been increasingly adopting environmentally responsible measures in all aspects by working closely with numerous partners for building a sustainable future.  

One of the most innovative development projects is the Beneteau First 44e, the first boat in the world using recyclable resin and electric propulsion.


By the end of 2023, all of the Group’s boats will be connected with the SEANAPPS app, which simplifies your boat’s management and maintenance.

Continuing to develop boat clubs

The Boat Club business has been developing aggressively, with over 35 bases in operation. Coming ahead, the Group will further maximize the exposure and access to dayboating as widely as possible.

Published on 27.02.2023