Beneteau

Everything began with a dream; that of a swift stylish boat capable of harnessing streams of air and water and leaving them behind without a ripple. With the First 50, designed by Philippe Briand in the spirit of great yachts, experience the marvellously exhilarating sensation of having the wind for a crew member. The First 50 is without contest the “sport cruiser” that the sea and its seafarers will envy you for.

Dreams are only interesting if they come true. The Océanis 50 embodies the dream of a new era in large racing cruisers. Wherever you are, you will have an unequalled view of the sea. Luminosity is the true captain of this cruiser and its pure lines are a pleasure to the eye, inviting you to take pleasure in its comfort. The Océanis 50 is without contest the yacht that the sea and its seafarers have long been waiting for.

"The image and message conveyed in the advertising of our brand must primarily be an expression of the full enthusiasm of the men and women working at the BENETEAU Yards involved in imagining, creating and building for our customers the object of their dreams and pleasure.

BENETEAU advertising must also strongly resemble our brand. BENETEAU has always been a brand that has chosen to be to the forefront and that has never been afraid to venture off the beaten track. This is one of its great strengths.

This, in a few words, is the direction taken by this new campaign and the message carried by this attractive mermaid, which we hope will accompany each of our customers for a long time on seas worldwide. " Annette Roux

"A change of advertising campaign is always an event and this is why we are eager for you to discover a preview.

To our minds, it is essential that our new campain achieves 3 goals:

-To be innovative and different, since there is no really effective advertising without originality, particularly for a leader like BENETEAU.

-To place our products (and particularly our new large boats) at the centre of our communication and, more than ever, to make them true objects of desire and dreams.

-To bring out the extremely innovative dimension, which is part of the DNA of our brand. This is where our new brand signature comes from. From now on it will figure alongside the words: “Broadening the horizons of your dreams”

We count on you to take on board this change of communication direction, which I am sure will help enhance the incredible dynamic experienced by our brand today." Henri Brisse