Beneteau

Now here's a dream come true. The Antarès 12 Fly Cruising is a cruiser motorboat reconciling exceptional seafaring capacities and incomparable pleasure. Its very spacious flybridge, with a huge sunbathing area, and its highly refined interior are both extremely inviting. In fact, there is plenty for the sea and its seafarers to admire in this Antarès 12 Fly Cruising.

The Monte Carlo 37 is born of a dream; that of a boat with a deliciously Mediterranean temperament and more glamorously stylish than ever. Featuring a magnificently taut line, Pierangelo Andreani has brought it to life. Bénéteau has given it the quintessence of their technological know-how and their passion for elegantly refined materials. The Monte Carlo 37 is really the motorboat cruiser that the sea and its seafarers have been dreaming of.

"The image and message conveyed in the advertising of our brand must primarily be an expression of the full enthusiasm of the men and women working at the BENETEAU Yards involved in imagining, creating and building for our customers the object of their dreams and pleasure.

BENETEAU advertising must also strongly resemble our brand. BENETEAU has always been a brand that has chosen to be to the forefront and that has never been afraid to venture off the beaten track. This is one of its great strengths.

This, in a few words, is the direction taken by this new campaign and the message carried by this attractive mermaid, which we hope will accompany each of our customers for a long time on seas worldwide." Annette Roux

"A change of advertising campaign is always an event and this is why we are eager for you to discover a preview.

To our minds, it is essential that our new campain achieves 3 goals:

-To be innovative and different, since there is no really effective advertising without originality, particularly for a leader like BENETEAU.

-To place our products (and particularly our new large boats) at the centre of our communication and, more than ever, to make them true objects of desire and dreams.

-To bring out the extremely innovative dimension, which is part of the DNA of our brand. This is where our new brand signature comes from. From now on it will figure alongside the words: “Broadening the horizons of your dreams”

We count on you to take on board this change of communication direction, which I am sure will help enhance the incredible dynamic experienced by our brand today." Henri Brisse