BENETEAU RECEIVES DOUBLE ACCOLADE AT THE 2018 ASIAN MARINE AND BOATING AWARDS GALA
As the most active trading platform for small and medium-sized boats in China, the Shanghai International Boat Show (CIBS) 2018 took place in Shanghai from April 26th to 29th. Each edition of CIBS has attracted a huge number of boat owners and sailing enthusiasts in China, with an impressive trading volume.Beneteau presented three popular models - the Antares 8 OB, the Oceanis 41.1, and the First 22 - at the show.
On the occasion of CIBS 2018, the annual Asian Marine and Boating Awards gala also took place in Shanghai to honor winners from across the boating world in Asia, with a focus on China. It was a sweeping victory for Beneteau with two awards.
The Oceanis Yacht 62 - the first model in Beneteau’s Oceanis Yacht range - won Best Sailing Boat over 40 feet. This is the fifth recognition for the Oceanis Yacht 62 since her official reveal to the general public in 2016. With comfort, performance, safety, and perfect maneuverability, the 62 is different from the traditional Oceanis range, creating a new precedent in the yachting world.
The climax of the night came with the announcement that Beneteau was awarded Best Brand Penetration in Asia. This is a great recognition, as Groupe Beneteau has invested heavily in the region - especially in China - for over a decade. Beneteau’s presence in the area is not new. The first shipyard was founded in France over 130 years ago, and Beneteau established its Asia Branch in China in 2005. The Beneteau Asia-Pacific office is now located in Hong Kong, expanding its regional reach and strengthening its operations across the region.
For 11 consecutive years, Beneteau has been a strong supporter of CIBS. It has also made frequent appearances at boat shows and lifestyle exhibitions in Asia over the years, presenting state-of-the-art boats with innovation and craftsmanship, catering to a wide range of boating dreams.