Beneteau sees innovation as being ahead of its time and encouraging sailors to experience the sea in new ways.
THE GENE OF INNOVATION
Although innovation and creativity are now key words in corporate strategy, they were absent from business vocabulary when Benjamin Bénéteau was fitting his first trawlers with engines. Yet, without expressing it, he innovated in his own way. He did not invent the engine, boat or fishing, but he created new uses that would lead to new ways of fishing. It is this distinctive trait that has characterized Beneteau's own brand of innovation for over 130 years: a mindset that filters through every part of the company and that involves constantly searching for new solutions to barely emerging requirements, becoming apparent in the short or the long term. Architecture, design, technology, processes, production, materials, marketing, services, and finances: not a single area has escaped this sixth sense.